Another delayed offer
Sell the bonuses after multiple tries to sell the main product.
You can take your value-added bonuses and go back to those who have repeatedly decided not to purchase your main product and offer just the bonuses for sale and have 20% or more actually buy them… at no less than 50% lower than the price of the main product.
It works. Give it a try with your list and your bonus offers.
The delayed trade up program
This is simple.
After you have secured a new customer, send a bonus CD of a relevant product with only 20% of the content unlocked and available, make the other 80% visible, however inaccessible.
Sell them the other 80% with ability to unlock the rest of the CD for instant access.
For software sellers #2
Offer a backup version of your software on CD as an upsell.
This is a solid technique that all software sellers should test immediately.
Vik Nithy is the founder of 3 companies at the age of 20 including his own marketing consulting firm.
Vik has been extremely successful despite being diagnosed with ADHD.
For software sellers #1
If you sell software, offer a “Tips and Tricks” guide for an additional $19.
“After developing this software and using it for a year and collaborating with users worldwide, we found this software to be over 300% more powerful than we originally thought. Your results can be tripled with these additional insights. As a result of this revelation we have developed our secret handbook of tips and tricks that we are making available in a limited supply of…”
You can build on that.
Present some kind of statement of revelation that makes them say “wow, I didn’t know that!” and is associated with the upsell.
Feel free to download this cartoon for your personal use.
A few years back I learned an important lesson in parenting. I discovered that much of our life is based on reliving fond memories. One of the greatest gifts a parent can give their child (or children) is to take the extra step to create fond memories for them. Set aside an afternoon and share a special event with them. They will treasure it for lifetime. An emotional experience becomes a long lasting memory.
This is also true of business owners. If you want your customers to remember you when they are in the market to buy your product/service then you can help make this happen by intentionally creating pleasant memories for your customers.
If your customers have fond memories of using your product/service then they will be more likely to come back to you and more likely to refer more business to you.
Is there something you can to do to help create a memory for your customers?
Add a monthly continuity program to your product
Plan out a series of additions to your products just like the television networks plan out a television series.
Know what you are going to deliver and when.
Package it all up and add it on to your main package as the latest and greatest of what they are buying today.
This is a great way to take a one-time purchase and turn it into a 5-7 month revenue stream.
Feel free to download this cartoon for your personal use.
Is your marketing strategy based on monologue or dialogue?
Is your marketing based on thumping your chest and telling your customers how great you are?
Is your marketing based on shouting and selling?
Or is your marketing based on dialogue with your customer?
Offer priority Rush delivery
Make the offer at twice your cost to make a profit from faster delivery.
Many companies pad the rush charge so they can make a profit on it.
What do you think that “handling fee” is?
If you are delivering physical products, put the offer on your order page.
Make it highly visible as a shipping option and sit back and watch the percentage of buyers that select it.
It’s a no-nonsense add-on that allows your buyers who are rushing for your offer to get it now…get it fast…get it overnight.
A short film that tells the story behind the ‘Keep Calm and Carry On’ poster.
Its origins at the beginning of WWII and its rediscovery in a bookshop in England in 2000, becoming one of the iconic images of the 21st century.
Film, music, script and narration by Temujin Doran.
